Platform: Understanding your data
Understanding your results
How to read your AI-search results across LunaLift: the AEO Overview, the Competitors comparison, the Citations list, and the detail behind a single cited page.
Updated 30 September 2026
Your results answer one thing: when an AI recommends companies like yours, do you show up, where, and how do you compare. LunaLift spreads that answer across four connected views. The AEO Overview is your headline scoreboard, Competitors sets you against named rivals, Citations lists every source the models trust, and a citation's detail shows why a page earns its place. Here is what each tells you and what to do with it.
AEO Overview
The AEO Overview is your scoreboard. Two headline numbers sit top left. Your visibility score measures how frequently and prominently AI recommends or references your brand. For each answer your tracked prompts produce, LunaLift finds where your brand sits among the brands named and scores that position: named first scores the maximum, each place lower scores less, and not named scores zero. The number you see averages those per-answer scores across every AI search engine, shown as a percentage: a brand named first in every answer would score a perfect 100%. In practice, anything above 30% is high. A low score, or even 0%, is a starting point rather than a failure. It means room to grow, and closing that gap is what LunaLift is built for: it runs a continuous optimisation cycle, finding where you are missing, creating and fixing the content that earns mentions, then re-measuring so you can watch the score climb. Your sentiment score is how those mentions read, positive, neutral, or negative, judged on the language used around your brand rather than the whole answer. Along the top, the 7-day average for each AI search engine shows where they differ, since they do not all answer alike.
Under the headline is your top-line data: the citation rate for internal and external sources, your Top Citations, AI-referred traffic, AI conversions, and AI-bot traffic. This is the bridge from visibility to revenue, how often you are cited and what that traffic does once it arrives.
The timeline graph plots your overall score against competitors over the last 7 days, 30 days, or 3 months. Its tabs break that line down by each part of your business, your segments, offerings, and locations, which come from the tags on your tracked prompts. That is where you see not just whether you are winning, but which part of the business is carrying the score or dragging it.
Two sets of leaderboards tell you who to watch. Under visibility, the Mentions leaderboard ranks the companies cited most in AI answers, and the Mentioned Sources leaderboard ranks the domains those answers trust most, the sites worth earning a place on. Under sentiment, the Sentiment leaderboard shows how positively each company is framed when it comes up, and the Sentiment Source leaderboard shows where that framing comes from.
Competitors
The Competitors page stops you looking at yourself in isolation and lines you up against the rivals you choose. It compares two things. First, citations: Total Citations, Internal citations from each side's own pages, External citations from competitors, External citations from third parties, 30-day growth (the percentage change in each side's citation volume over the last 30 days, so a positive number means more citations than a month ago), and Unique Sources (how many different sites cite each of you, not repeat citations from the same one). Second, content quality, scored on the same four areas the Content Studio writes to: Content Quality, E-E-A-T, Format and Structure, and Technical. A competitor ahead of you on citations is usually ahead on one of these first.
The Competitor Insights chart plots the same rivalry over time, with tabs for Overview, Visibility, Sentiment, and Citations, so you can see who is pulling ahead and on which front.
Citations
The Citations page lists every source page an AI cited when answering about your space, so you can see exactly who the models trust. Tabs sort them by whose page it is: All Citations, You, Competitors, Potential Partners, and Third Party, the middle two being sites worth a pitch or some outreach. Narrow the list by time window (30 days, 3 months, or 6 months) and by the kind of publisher (company, ecommerce, specialised media, news, directory) and page. A Top Competitors panel ranks companies by how often they are cited.
Citation details
Click any citation to open its detail. You get the page's relationship to you, whether it belongs to a competitor, a potential partner, or a third party, its page type, and its Content Health Score broken into the same four areas: Quality, E-E-A-T, Format and Structure, and Technical. This is the most useful view for content work. It shows you, page by page, what a piece that earns citations actually looks like, so you can aim your own at the same bar.