Terms of Service

Last Updated: 26/05/2026

These Terms of Service, together with any other terms agreed to between the Parties regarding payment and service provision, form the Licence Agreement (or the Agreement) that is made on the Effective Date between the Parties:

LunaLift Ltd, a company incorporated in England and Wales with registered number 16243737, whose registered office is at Bentinck House C/O Cavendish Bond, 14 Hanover Square, W1S 1HN London, United Kingdom (the Provider); and
The User (or you).

These Terms explain the conditions under which the User is allowed to use the Provider's Software. By accepting them and using the Software, the User agrees to follow all the rules set out here. If you don't agree with these Terms, you must not use the Software or anything it produces.

1. Introduction

Definitions

3. In this Agreement, the following words are defined:

Business Customer: An entity or individual purchasing or using the Software for purposes relating to their trade, business, craft, or profession;
Confidential Information: in relation to any party, any information (whether or not stated to be confidential or marked as such) that is disclosed by that party to a second party, or which that second party obtains from any information disclosed to it by the first party, either orally or in writing or by any other means;
Consumer: an individual purchasing or using the Software as an individual for purposes that are wholly or mainly outside of their trade, business, craft, or profession;
Effective Date: the date on which the User indicates their acceptance of these Terms of Use and of the terms of the Agreement;
Intellectual Property Rights: any invention, patent, utility model right, copyright and related right, registered design, unregistered design right, trade mark, trade name, internet domain name, design right, design, service mark, database rights, topography rights, rights in get-up, rights in goodwill or to sue for passing off, and any other rights of a similar nature, or other industrial or intellectual property rights owned or used by the relevant party in any part of the world whether or not any of the same is registered (or capable of registration), including applications and the right to apply for and be granted, extensions or renewals of, and rights to claim priority from, such rights and all equivalent or similar rights or protections which subsist now or will subsist in the future;
Parties: the Provider and the User; either of which may be referred to singularly within this Agreement as a 'Party';
Recurring Subscription Period: a period of time (e.g. one month or one week) for which Fees are paid by the User in exchange for use of the Software during that period, which the User agrees to subscribe to on an ongoing basis until renewal is cancelled in accordance with the Agreement;
Software: the software product, constituting the underlying artificial intelligence (AI) model(s) and other code, the user-facing tool built on this, and any supplementary software, technical infrastructure, or content (e.g. apps, instructive content, or supplementary programmes), that the User is granted access to by the Provider as the provision of services to the User by the Provider;
UK Data Protection Laws: all UK laws relevant to the regulation of the processing of individuals' personal data (as defined in the UK General Data Protection Regulation (i.e. 'UK GDPR' or the retained Regulation (EU) 2016/679 of the European Parliament and of the Council)), particularly the UK GDPR and the Data Protection Act 2018;

Service Provision Information

4. The Provider reserves the right to make updates or changes to the Software as necessary to maintain, fix, or improve the Software.

5. The User is responsible for ensuring that they have adequate hardware and software to run the Software as intended. The Software has the following compatibility requirements:

The Software is accessible only via modern browsers (Chrome, Safari, Firefox, Edge) and may not function correctly on outdated or unsupported browsers.
No physical product is provided. The Software is accessed via a secure login.
The Software requires an active internet connection.
The User is responsible for following the technical implementation instructions provided. If in doubt, the User can contact our technical support team. The User is also responsible for testing the technical implementation steps before pushing it live.
Region coding: None. The Software is cloud-hosted and accessible globally, subject to any local network/firewall restrictions.
Digital Rights Management: Access to features is tiered by subscription level.
Unauthorised access, scraping, or redistribution of Software outputs is prohibited.
Functionality may vary based on the User's subscription tier and usage volumes (e.g. number of tracked segments, LLM usage).
The Provider reserves the right to update or modify functionality as part of ongoing Platform development.

6. Descriptions of the Software are available on the Provider's website. Make sure that you read these before agreeing to the Terms of Use.

7. The Software has the following core functionality:

The LunaLift Platform is a cloud-based Software that provides the User with access to tools for monitoring and improving AI search visibility, including AI-optimized website data structuring, content mapping, competitor gap analysis, and visibility analytics. The Software includes a dashboard interface and proprietary automation to support visibility tracking, content suggestions, and AI data layer updates.
Access to AI Visibility Score(s) and performance analytics are via a secure dashboard.
Automated creation and management of a structured, AI-only data layer is configured via a reverse proxy on your server/ CDN.

8. Any complaints regarding the Software or the Provider's provision of it will be dealt with by the Provider as follows:

If a User is unsatisfied with the Software, they should contact us within 10 days of starting to use the Software so that we can discuss potential solutions.

9. LunaLift is committed to following the following codes of conduct:

LunaLift commits to operating in full compliance with all applicable local, national, and international laws and regulations, including data protection (e.g., GDPR), consumer protection, and intellectual property laws.
LunaLift adheres to strict privacy policies and industry best practices to protect user data, ensuring confidentiality, integrity, and security.
LunaLift pledges to develop and maintain its platform responsibly, avoiding practices that could cause harm, deceive, or exploit users.
LunaLift commits to promoting an inclusive and respectful environment, both internally and for its user community, prohibiting discrimination or harassment based on race, gender, religion, disability, or other protected characteristics.
LunaLift will be transparent about the platform's features, updates, data usage, and any changes to terms or policies.
LunaLift will engage with the User honestly, avoiding misleading claims, and will seek to resolve disputes fairly.
LunaLift supports Tree Nation through donated revenue to plant several trees per customer per month.

10. The Provider provides the following after-sales services that the User may utilise:

During the early adopter period, the Provider offers complimentary check-in sessions to support onboarding, gather feedback, and optimize the User's experience. This may include email support, scheduled video calls, and tailored guidance on using the Platform's features. After-sales services may be subject to change as the Platform evolves.

11. The Provider can be contacted via email at support@lunalift.ai

2. Access and Use of the Software

Grant of Licence

12. The Provider gives the User permission (a licence) to use the Software under these Terms of Use. This licence is limited, non-exclusive, non-transferable, and can be withdrawn. It only lasts for the duration of the agreement.

13. To use the Software, the User must first create an account and provide some basic details (like name, email, and password).

14. The User understands they do not own the Software and must not copy, modify, sell, rebrand, share, or use it in any way that suggests they own it.

General Rules of Use

15. To use the Software or hold a Licence, you must be at least 18 years old and able to enter into a legally binding contract.

16. Except as allowed elsewhere in the Agreement, the User must not:

Copy, alter, sell, sub-license, lend, hire, rebrand, disassemble, or distribute the Software or your right to use it.
Allow others to use the Software via the User's exclusive permitted access (e.g. using the User's email address and account);
Use the Software, its components, or its output in any way that may infringe the Intellectual Property Rights or any other proprietary rights of the Provider or of any third party;
Remove or modify ownership notices, such as trademarks or copyright symbols.
Enter personal data or private information into the Software unless in compliance with UK Data Protection Laws and this Agreement.
Reverse engineer or attempt to replicate the Software, especially for competitive purposes.
Use the Software to construct any kind of database or to conduct automated or systematic data scraping, data mining, data extraction, or similar data collection activities;
Negligently or intentionally input content into the Software that introduces any virus, worm, cancelbot, trojan horse, or other destructive or contaminating code or programme;
Attempt to damage, interfere with, slow, or otherwise alter the Software, its performance, or its integrity;
Input information into the Software or use the Software in a manner that breaches any applicable laws, regulations, or other rules;
Input information into the Software or use the Software in a manner that is defamatory, unlawful, immoral, tortious, fraudulent, harmful, or deceptive.

Suspension of Use of the Software

17. In the case of a User paying to use the Software on the basis of Recurring Subscription Periods, if a payment is overdue by more than 30 days, the Provider reserves the right to suspend the User's access to the Software until payment is made in full.

3. Fees and Payments

Fees

18. In return for access to the Software, the User agrees to pay the Provider the fee amount, billing frequency, and payment method as agreed separately in writing (for example, through the early adopter agreement).

19. The Provider may update the Fees for recurring subscriptions from time to time (post soft launch). Any changes will be communicated to the User in writing with reasonable advance notice. If the User does not cancel the Agreement before the updated Fees take effect and continues to use the Software, they will be considered to have accepted the new Fees.

20. During our soft launch, VAT is not applicable to the Fees, unless otherwise specified.

4. Content and Data

Intellectual Property Rights

21. The Provider retains all intellectual property rights in the Software and its wider business (including trademarks, copyrights, design rights, patents, and data rights).

22. The User retains ownership of all intellectual property in any data or content they input into the Software.

23. The User also owns any intellectual property in original content generated by the Software as a result of the User's input, as long as the Software is used in line with this Agreement.

24. The User is responsible for making sure their use of the Software's output does not infringe anyone else's intellectual property rights.

25. If the Software's output includes a mix of:

content input by the User (which the User owns), and
elements owned by the Provider or third parties (licensed to the Provider),
then each party keeps ownership of their respective rights.

User Content and Data Use

26. The User retains all rights, interests, and titles held in any data that it inputs into the Software.

27. To deliver and improve the LunaLift services, you (the "User") grant LunaLift a non-exclusive, worldwide, royalty-free, fully paid-up, non-transferable, and non-sublicensable (except to our service providers and contractors) right to use, store, process, display, and transmit the content you provide to or through the platform, including website text, prompt inputs, and any uploaded or linked content ("User Content"), solely for the following purposes:

To operate, deliver, and support the LunaLift service, including generating suggestions and outputs;
To analyse usage and performance of the Software in order to maintain, monitor, and improve functionality (e.g. logs, error tracking, usage analytics);
To comply with applicable legal obligations or requests.

AI Model Training

28. LunaLift does not train its underlying AI models using User Content, including your website data or prompts. Our AI models may be fine-tuned or updated using publicly available information about your business (e.g. your public website content), but not on any private, user-submitted, or account-specific data unless you give explicit written permission.

Telemetry

29. LunaLift may collect and use anonymous technical data ("Telemetry") about how the Software is accessed and used. This includes logs, usage metrics, and system performance information that does not identify you, your company, or any individual. We may use Telemetry data without restriction to improve and optimize the service.

Output

30. LunaLift (including its service providers) collects and processes certain data, including responses, by analyzing publicly available company information and User-submitted inputs (such as prompt content and selected preferences) in connection with the Services. This processing may involve the use of artificial intelligence, machine learning, or similar technologies to generate recommendations, content guidance, and optimization insights ("Output"). The Output may include content suggestions, strategic guidance, formatting support, and similar materials.

31. Output may incorporate proprietary data, public third-party content, or system-generated content, and is made available to the User for informational and operational purposes only. Users may use the Output solely in accordance with this Agreement and applicable laws. For the avoidance of doubt, Output does not include Generated Content (as defined below).

Generated Content

32. The Services may generate or provide to the User original words, phrases, formatting, or other creative works ("Generated Content") intended to support content marketing, branding, messaging, and other public communications. Users are solely responsible for reviewing all Generated Content to ensure it is accurate, appropriate, and compliant with their intended use.

33. LunaLift makes no warranties regarding the accuracy, truthfulness, or suitability of any Generated Content. The User assumes full responsibility for any use or reliance on such content. LunaLift will not be liable for any issues arising from the use of Generated Content. LunaLift may, at its discretion, remove any User input or Generated Content from the Services at any time for any reason.

Data Protection and Privacy

34. Both the User and the Provider agree to comply with UK Data Protection Laws when using and developing the Software. The Provider will only use the User's data in line with UK Data Protection Laws and will not share it with third parties unless authorised to do so. For more information on how the Provider uses users' data, please refer to our Data Processing Agreement.

35. The User is responsible for any personal data they input into the Software. This means the User must ensure they have a lawful basis for processing that data. In addition, the User remains the data controller for any such data and must comply with all relevant laws.

36. If personal data appears in the output of the Software, the User is responsible for ensuring its use does not violate anyone's privacy rights.

37. If the User has granted the Provider permission (under the "Proprietary Rights to Data" section) to use input data to improve the Software:

The Provider will only use it in an anonymised and aggregated form.
However, if personal data input by the User is ever included in an identifiable form in the Software's output (e.g. due to AI training), the User remains responsible for any resulting privacy breaches.

5. Legal Terms and Responsibilities

Warranties

38. The Provider warrants that the Software will be delivered with reasonable care and skill, in line with these Terms and any other specifications agreed in writing. If this warranty is breached, the Provider may offer to fix the issue or provide a refund, as appropriate.

39. The Provider does not guarantee that:

The Software's output is accurate, complete, up-to-date, or suitable for reliance or use as advice.
The Software will always be available or free from interruptions (e.g. due to maintenance or network issues).

40. The User warrants that:

They have the legal right to input any data into the Software, and such data is lawful, safe, and compliant with this Agreement.
If they input any personal data (as defined under UK GDPR), they have a lawful basis for doing so and ensure that all processing is compliant with UK Data Protection Laws.

Indemnities

41. The Provider will indemnify the User for any direct losses, costs, or damages (including third-party claims) that result from a breach of the Provider's warranties outlined in the "Warranties" section.

42. The User will indemnify the Provider for any direct losses, costs, or damages (including third-party claims) resulting from:

A breach of the User's warranties in the "Warranties" section;
A breach of this Agreement;
Any unlawful use of the Software or infringement of third-party rights by the User.

Limitation of Liability

43. Nothing in this Agreement excludes or limits either party's liability for:

Death or personal injury caused by its negligence;
Fraud or fraudulent misrepresentation; or
Any other losses that cannot be limited or excluded by applicable law.

44. Except as otherwise stated in this Agreement (including the sections titled "Warranties" and "Indemnities"), the Provider will not be liable to the User for:

Loss of profits, revenue, sales, contracts, or business opportunities;
Loss of or damage to data, systems, or software;
Harm to reputation or goodwill;
Any indirect, incidental, special, or consequential loss.

45. The Provider's total liability for all claims arising from or related to this Agreement is limited to the lower of:

The total amount paid by the User to the Provider in the 12 months before the event giving rise to the claim.

46. The Provider is not responsible for any issues caused by the User's use of AI-generated output from the Software, including but not limited to:

Infringement of third-party rights;
Use of inaccurate or misleading content;
Breaches of data protection, marketing, defamation, or equality laws;
Misuse of confidential information.
Damage to systems or infrastructure.

6. Ending the Agreement

Term & Termination

47. The User's Licence starts on the Effective Date and continues for the period agreed separately in writing (whether that's a single fixed term or ongoing subscription periods), unless it's ended early under this section.

48. The Provider may terminate the Agreement:

With 30 working days' written notice for a legitimate reason (for example, if the Provider is discontinuing the Software); or
Immediately, by written notice, if:
1. The User breaches these Terms of Use;
2. Termination is necessary for the Provider to comply with applicable laws.
The User may terminate the Agreement:
1. At any time by written notice or by following the Provider's termination process (e.g. an online cancellation flow).
2. If the Agreement is based on a Recurring Subscription Period, it will end at the end of the current billing period in which notice was given.
3. For any other case, the Agreement will end immediately upon notice.

Effect of Termination

49. Upon termination of the Agreement, the User's licence to use the Software and the Provider's obligation to supply the Software shall immediately cease. Any structured data generated by LunaLift, including but not limited to the llms.txt file, any content within it created by the Provider, and any other structured data such as JSON-LD tags, will no longer be available to the User.

50. The User must remove all such structured data within 14 calendar days of termination. Minor modifications to the existing content, or changes that do not materially alter its meaning or function, will not be deemed to constitute removal. Failure to fully remove the data will entitle LunaLift to charge ongoing compensation equivalent to the amount of the last invoice issued or, if the User was on a free trial or discounted rate, the standard full plan rate that applied to the User's account, continuing until the content is completely removed.

51. If the User terminates the Agreement, the User is not entitled to receive a refund for any fees already paid before the date of termination unless:

A specific refund is agreed to between the Parties before termination (in which case the User will only be entitled to the refund agreed to); or
The termination was due to one of the following situations (in which case pre-paid fees will be refunded to the User on a pro rata basis in relation to the amount of the relevant pay period that remains after termination):
1. The Provider breached a term of the Agreement;
2. The Provider stopped supplying the Software.
3. The Provider terminated the Agreement before the end of the User's Term for reasons other than:
  1. The User's breach of the Terms of Use; or
  2. The Provider deems that termination is necessary to allow the Provider to comply with any applicable laws; or
4. The Provider changed the Software in a major way that made the Software an essentially different product; or
5. The User was unwilling to accept a significant change to these Terms of Use.

52. The terms contained in the sections headed "Restrictions on Use", "Intellectual Property Rights", "Proprietary Rights to Data", and "Data Protection and Privacy", any other terms that by their nature must survive this Agreement, shall remain effective after termination or expiry of the Agreement. All other obligations between the Parties shall end at the time of termination.

7. Events Beyond Control

Force Majeure

53. Neither Party shall be liable for any failure or delay in performing their obligations under this Agreement (e.g. provision of payment or of Software) where such failure or delay results from any cause that is beyond the reasonable control of that Party.

54. These types of events may include (but aren't limited to): power outages, internet failures, natural disasters (like floods or earthquakes), pandemics, civil unrest, terrorist acts, wars, government restrictions or laws, and other unforeseen events we can't control.

55. If affected, the impacted party must try to reduce the impact where possible. The other party's obligations will be paused in the same way.

56. If the issue continues for more than 30 days, either party can choose to end the Agreement. Any other termination rights described under "Term and Termination" still apply and can be used earlier if relevant.

8. General Legal Terms

General Terms

57. If the User is a Business Customer placing an order on behalf of a business, the User confirms that they have the necessary authority to place the relevant order for and on behalf of that business.

58. The Agreement contains the whole agreement between the Parties relating to its subject matter and supersedes all prior discussions, arrangements, or agreements that might have taken place in relation to the Agreement. Nothing in this clause limits or excludes any liability for fraud or fraudulent misrepresentation.

59. Except as allowed above, neither Party may assign, transfer, sub-license, or sub-contract to any third party the benefit and/or burden of the Agreement or of any of the rights under this Agreement without the prior written consent (not to be unreasonably withheld) of the other Party.

60. No variation of the Agreement will be valid or binding unless it is recorded in writing and signed by or on behalf of both Parties, except that:

Changes may be made by the Provider in accordance with other terms of these Terms of Use; and
Changes may be made by the Provider to these Terms of Use. The version of the Terms of Use that applies to a specific Agreement are those that are current on the Effective Date. Notification of any changes to the Terms of Use will be made in writing either in a manner that brings notice to the User's attention before they next use the Software (e.g. via a pop-up on a login screen) or via direct communication with the User (e.g. by email). If changes are made to the Terms of Use, the User's use of the Software after the changes are communicated and implemented is deemed to constitute their acceptance of the new Terms. If the User does not wish to accept the new Terms of Use, they can terminate the Agreement in accordance with the provisions above in the section headed "Term and Termination".

61. The Contracts (Rights of Third Parties) Act 1999 does not apply to the Agreement and no third party has any right to enforce or rely on any provision of the Agreement.

62. Unless otherwise agreed, no delay, act, or omission by a Party in exercising any right or remedy available in relation to this Agreement will be deemed a waiver of that, or any other, right or remedy.

63. If any court or competent authority finds that any provision or part of the Agreement is invalid, illegal, or unenforceable, that provision or part will, to the extent required, be deemed to be deleted, and the validity and enforceability of the other provisions of the Agreement will not be affected.

64. Nothing in the Agreement will establish any employment relationship, partnership, or joint venture between the Parties, or mean that one Party becomes the agent of the other Party, nor does the Agreement authorise any Party to enter into any commitments for or on behalf of the other Party.

65. Any notice (other than in legal proceedings) to be delivered under the Agreement must be in writing and delivered by email to the email address provided in these Terms of Use (for notices sent to the Provider) or to the email provided by the User when the User registers their account used to access the Software (for notices sent to the User).

Governing Law and Jurisdiction

66. This Agreement will be governed by and interpreted according to the laws of England and Wales.

67. If the User is a Consumer who resides elsewhere in the UK, the User may also make use of any protections given to the User by the laws of the constituent country in which they reside. All disputes and claims arising under the Agreement where the User is a Consumer (including non-contractual disputes or claims) will be subject to the non-exclusive jurisdiction of the courts of England and Wales.

68. If the User is a Business Customer, all disputes and claims arising under the Agreement (including non-contractual disputes or claims) will be subject to the exclusive jurisdiction of the courts of England and Wales.

For any questions or communications regarding these Terms, you may contact us at support@lunalift.ai. Please also see our GDPR Data Processing Agreement (DPA).