This is where your AI-search work shows its return. The Analytics hub connects the optimisation loop to real outcomes: who and what visits your site, how much of that traffic AI sent, which pages turn visits into conversions, and how healthy each page is for AI search. If the rest of LunaLift tells you what to do, this page tells you whether it worked.

Traffic

The cards at the top of the page count visits over 1, 7, and 30 days, split into people AI referred to you, all bot traffic, and AI bots on their own. The Bot Traffic chart below plots the same picture over 7, 30, or 90 days, with a Traffic tab (AI Referred and Bots) and a Conversions tab, viewable as a line chart or as cards.

The bots we track

LunaLift sorts crawlers into four kinds, so you can tell an AI model reading your content from a competitor's monitoring tool:

  • LLM bots: ChatGPT, Perplexity, and Anthropic crawling your site to source answers.
  • Search bots: Google's standard search crawlers indexing your content for SEO.
  • Social bots: crawlers from LinkedIn, X, Reddit, Yelp, Facebook, Instagram, and TikTok.
  • SEO bots: third-party SEO and AEO monitoring tools, often competitors researching your site.

Conversions

The Conversions view shows every conversion on your site over time and how many of them AI search had a hand in, meaning the visitor took in an AI answer somewhere on the way to converting. This is how you tie AI visibility to revenue rather than traffic alone. Conversions only appear once you tell LunaLift what counts as one.

Tag a conversion event

  1. Click the tag icon beside a page in the Webpage Analytics table to open its Event Triggers dialog.
  2. Enter an event name, for example newsletter or demo_booked, or pick one you have used before under Use Existing.
  3. Leave Fragment empty to count a visit to the page as the conversion, or enter a URL fragment (the part after the #, such as order-confirmed) so it counts only when the page URL ends in that fragment, like a success or confirmation state.
  4. Click Add Event Trigger. Repeat to track several events on one page, which is common on landing pages with more than one goal.

Rich snippets

Rich snippets are the answer positions at the very top of a Google results page, where a short excerpt from a page answers the query outright. They appear when a search is simple enough to be settled by one good excerpt, before Google reaches for an AI overview to handle a more involved prompt. A rich snippet is one of the most valuable placements in search, which is why it is worth watching how often yours show up. LunaLift's optimisation works towards both: the rich snippets that win simple searches and the AI answers that handle everything more involved.

LunaLift reads that from Google Search Console as search-appearance impressions and charts the daily count as a 7-day average. The tile stays empty until the Google Search Console integration is active, which is usually easy to set up: open the Integrations page, click the activation toggle for Google Search Console, and confirm in the Google login window that opens that it is you.

The Webpage Analytics table

The table lists every page on your site with its citations, traffic, and conversion health in one row, so you can see at a glance which pages are earning their keep in AI search. Switch the metrics between 1, 7, and 30 days, and sort by raw volume or by growth. You can also filter by group tag and send the weakest pages straight to a fix.

Each row shows:

  • The page title and URL.
  • Citations: how often the page is cited in AI answers.
  • Bot traffic: the total, plus the split by LLM, Google, social, and SEO bots.
  • Human views: total visitors, with the AI-referred ones highlighted.
  • Conversions: the count, and whether the page sits on a conversion path.
  • A content health score, linking through to whatever we found on the Website Issues page.
  • When the page was last crawled.

Row actions

From each row you can re-crawl the page to pick up recent changes, regenerate its schema after an edit, tag a conversion event, and open the page's optimised Markdown, its enriched schema, or the live page itself. When you have changed a lot at once, Re-crawl all and the site-wide schema regeneration at the top of the table save you doing it page by page.