Good AEO and good SEO rest on the same foundation: pages that machines can read and people can trust. LunaLift's website audit crawls your site and flags where it falls short on both sides, technical and content. Technical issues, like missing schema or a broken heading order, stop search engines and AI models from understanding a page. Content issues, like thin or outdated writing and weak authority, stop them from choosing it once they do. Fixing either lifts the same page for AI answers and classic search at once.

What's on the page

The audit ranks every issue LunaLift found across your crawled pages, worst impact first, so you always know what to tackle next.

Your health scores

Site Health (0 to 100) is the average health of all your crawled pages, and Technical Health and Content Health split it into the two sides of the audit. Each open issue carries an estimated impact in points, and Projected Health shows where your score would land if you cleared everything currently surfaced.

Ambition

The Ambition slider sets how strict the audit is. An issue only appears when a page scores below your ambition level, so a lower setting surfaces just the clear problems and a higher one reveals finer optimisations. Start where the biggest wins are, then raise ambition as those run out; if the list drops to a handful of issues, that is usually the sign to dial it up. Changes take effect on the next audit run.

Group by issue or by page

Grouping by issue gives one row per problem type, with its severity, per-page impact, and the number of pages affected, which is best when you want to fix one kind of thing across the whole site. Grouping by page gives one row per page, with its health and every issue on it, which is best when you want to get one important page fully right. Both are ranked by total impact and share the same filters.

Re-running the audit

Re-run audit re-checks your pages against the latest signals without re-crawling, refreshing what is still open and clearing what you have fixed. Run it after you make changes to confirm they landed, or after raising your ambition to pull in the next tier of opportunities. The header shows when you last audited and how many pages were crawled.

How to fix an issue

Select the issues you want to handle, whether that is one, a few, or every page with a given problem, using the checkboxes. Your selection carries across both the issue and page views, so you can build a batch however you think about it.

From there you have two options. Fix and push hands the work to LunaLift: for each issue type its agent, Luna, drafts a fix, such as new schema, a rewritten meta description, generated alt text, a content refresh, or internal links, for exactly the pages you ticked. Nothing goes live on its own; every change is drafted for you to review and approve first. Mark as fixed is for issues you have already handled yourself: it re-audits the pages in question to confirm the change and track your progress.

Connect your CMS (WordPress, Webflow, Shopify, Sanity, and more) and LunaLift can push an approved fix straight to your live page. Without a connection you still get the same audit and the same drafted fixes; you just apply them to your site yourself.

AEO & SEO Issues Library

Technical:

Missing open graph tags: This page is missing Open Graph tags, which control how it appears when shared on social media and messaging apps.

Missing schema: No or missing structured data (schema) was found on this page, making it harder for search engines and AI to understand its content.

Insufficient headings: This page doesn't use enough headings to clearly structure its content for users and search engines.

Meta description length: The meta description is outside the recommended length, which may reduce its effectiveness in search results.

Incorrect Heading Hierarchy: Heading levels (H1–H6) are not used in a logical order, making the page harder to navigate and understand.

Meta title length: The page title is outside the recommended length and may be shortened or less effective in search results.

Missing image alt text: One or more images are missing alternative text, reducing accessibility and limiting image search visibility.

Missing semantic landmarks: The page is missing semantic HTML elements (such as <main>, <header>, or <nav>), making it harder for assistive technologies and search engines to interpret the page structure.

Schema Errors (Search Console): Google Search Console has detected errors or missing structured data that may affect how this page appears in search results.

Noindex on Important Page: This page is marked as 'noindex', preventing search engines from including it in search results.

Missing Canonical URL: This page is missing a canonical tag, making it harder for search engines to identify the preferred version when duplicate content exists.

Uncompressed Page Response: The server isn't compressing page responses, which can increase page load times and reduce performance.

Content:

Low Topical Authority: We'd recommend providing more depth and expertise on the page topic to build authority with search engines, AI, or users.

Missing internal links: This page has too few links to other relevant pages on your website, making it harder for users and search engines to discover related content, which helps boost authority signals.

Missing external links: This page lacks links to credible external sources that help support its content and build trust.

Weak Page Summary: The page doesn't clearly summarise its key information, making it harder for users and AI to quickly understand.

Low originality: The content lacks unique insights or value compared to similar pages, reducing its ability to stand out.

Thin content: The page doesn't contain enough useful or comprehensive information to satisfy user intent.

Outdated Content: The content may be out of date and should be reviewed to ensure it remains accurate and relevant.

Low question density: The page doesn't address enough questions and answers users are likely to ask about this topic.

Hard to read: The content may be difficult to scan or understand due to its structure, wording, or readability.

Overly promotional: The content focuses too heavily on selling rather than providing helpful, informative content, making it less likely to be cited by AI.