The Content Studio is a collaborative editor for creating premium, on-brand content that earns citations in AI search. Its job is not to churn out more AI text, but to amplify your own expertise: it combines your company knowledge, your voice, and your team's domain expertise with deep research and a live read on what the most-cited pages are doing. Luna, LunaLift's AI agent, does the heavy lifting; you and your team keep the judgement and the final say. What you get is a finished, structured page that is genuinely yours, not raw text to clean up.

Why it is not just a chatbot or a generic agent

A chatbot or a general AI agent produces fast, generic text: unsourced, in nobody's voice, with no sense of what gets cited. LunaLift takes the opposite view. More content is not better content; the point is to amplify your own expertise, not replace it. It combines what only you have with what it brings:

  • Your expert voice, amplified. Every piece is grounded in your company knowledge, positioning, and voice, so it carries your authority rather than a generic house style.
  • Your team's expertise, built in. You, your domain experts, and Luna work on the page together, so real knowledge and judgement go into it, not just an autonomous draft.
  • Deep research behind it. A researcher gathers and cites real sources, and your own material, before the writing starts, so the page is evidence-backed, not confidently made up.
  • Guided by what actually wins. A live audit scores every draft against millions of pages AI engines actually cite, so it is built to be quoted, not just to read well.
  • Premium, not slop at volume. The goal is genuinely valuable, on-brand pieces that fit your site, not more AI output for its own sake.
  • The whole job, in one place. Research, drafting, structure, review, and publishing to your CMS all happen here, so a finished draft is ready to ship, not raw text to process.

Grounded in your company

This is what keeps the writing yours rather than generic. Luna follows your company profile, which carries your segments, positioning, and language; the researcher draws on your own pages so the piece reflects what you actually do; and the named author and reviewer, together with your Knowledge Base entities, add real expertise and strengthen the page's schema. Inside the editor, a context bar shows and lets you adjust everything guiding the draft, the Brief, your ideal customer profile, your brand voice, the Research, your Docs, and the Score. Your brand references live there too, and Luna matches the images she generates to them.

Start an article

You open the editor from the app sidebar, and which path you take depends on whether the page is part of a plan.

A page from a plan (recommended). Most of the time, write from a content strategy rather than one page at a time. A strategy plans a coherent set of pages around a topic, tied to where you are missing visibility, so your content works together and covers a subject properly instead of scattering unrelated posts. Pages from an approved strategy are drafted for you automatically in the background; open one from the workflow page before you approve it, or from the article dropdown at the top of the Content Studio. Once it is open, you either watch its status progress or fine-tune it collaboratively at any time. See Content Strategy for how plans are built.

A one-off piece. For a standalone piece, the quickest way is to ask Luna in the chat: describe the piece you want, its topic, angle, and who it is for, and she turns that into a proper brief and kicks off the same background authoring workflow. The draft then appears in the Content Studio to refine. The clearer your intent, the sharper the result. You can also start one by hand with + New article, pick a template and a format, then brief Luna to author it or write it yourself.

Luna writes the first draft on her own

The first version is Luna's job, and it runs entirely in the background. A team of agents researches the topic, drafts the article, polishes it, and finalizes it, with no input from you. What comes back is not a rough starting point: it is already researched and built to current best practice, ready to refine rather than rewrite.

You do not have to watch her work, and normally you will not need to. If you want to follow along, a bar at the top of the editor shows the phase, Researching, Writing, Polishing, Finalizing, then Done, and the Research and Article tabs let you see the material the researcher gathered and the draft taking shape from it. If you ever need to, the same bar lets you pause, resume, or cancel the run.

Refine it with Luna

Once you have a draft, this is where you and Luna work together. Luna sits in the chat beside your article. To change a specific part, select the block or blocks you mean; they attach to your message as chips, such as '1 text selected'. Tell Luna what you want, tighten this, add a statistic, rewrite this section in a plainer tone, and she works on exactly those blocks.

You keep shaping the piece from there, editing any block by hand or asking Luna for another pass on the parts you point at. Nothing is published until you approve the article.

Edit it yourself

You can also write and edit everything by hand. The toolbar covers headings, bold, italics, links, lists, and tables, and you can edit any block directly. You can add the structured pieces AI search reads, a summary, a FAQ, and the author and reviewer bylines, so the page carries the right signals.

Add images and embeds

You can add media yourself from the toolbar at any time. Insert your own image, or use Embed and paste a URL to add a YouTube video or a social post from Reddit, Instagram, or Threads. Anything you add is yours to keep, change, or remove.

Luna also places media when she writes a draft: images generated in your brand style from your brand references, and, where they help, a video or a social post. Everything she adds lands as a normal block that you can see and edit. For videos specifically, she only includes ones her research backs, so an automatic draft never pulls in a competitor's clip. Media you add yourself is never subject to that; it is always your call.

The readiness score

At the top of the editor, the AI Search Readiness Score shows how well the page is set up to be cited, with the top few things to fix listed beside it. Click one and the editor jumps to the block it means, and the full score panel breaks the number down as you edit.

The bar is not arbitrary. LunaLift analyses millions of cited pages every month and learns what the ones AI engines actually quote have in common, and your article is scored against those patterns. As best practice shifts, the benchmark shifts with it, so a strong score means your page stands up against the ones being cited today.

The score grades an article on more than twenty signals, grouped into a few areas. None of them is a fixed target; each is measured against where the best pages currently sit.

Structure and format

  • Length and depth suited to the topic.
  • Heading coverage and a sensible balance of headings to text.
  • Question-and-answer phrasing, lists, and tables where they help.
  • A tight summary block.
  • How completely the page's schema.org data is filled in.

Authority and trust (E-E-A-T)

  • A named author, ideally with a bio or profile.
  • A named reviewer.
  • Internal links to your own related pages.
  • External citations to credible, non-competitor sources.

Writing quality

Luna also reads her own draft and rates what a counter cannot:

  • Originality of framing and evidence.
  • How accessible the language is for your reader, rather than jargon.
  • How informational the tone stays, rather than turning into a sales pitch.
  • How clear and focused the summary is.

Freshness and media

  • How recently the page was updated.
  • Images that carry their weight across the piece.

Accessibility

  • Alt text, landmarks, and labels for assistive technology.
  • Plain-language readability.

Three of these signals are boosters: an expert or customer quote, a social embed, and a vetted video. None is required, but adding one lifts your score toward a perfect page, and the editor surfaces them as suggestions rather than problems.

A few signals are non-negotiable. Luna will not treat a draft as finished until it carries internal and external links, images through the piece, and a FAQ where the topic calls for one.

Set author, reviewer, and status

The bar above the article carries the byline and state. Pick the author and reviewer, which become the page's credibility signals and its schema; see when it was last updated; and move it through its status as it goes from draft to approved.

Working as a team

Content is rarely one person's job, and this is where team collaboration lifts the writing. Tasks, and the individual steps within them, can be assigned to specific people, so a writer, a domain expert, and an approver each own their part. LunaLift recognises the roles that matter: an author and a reviewer, which also become the page's credibility signals, an approver who signs off, and a domain expert who feeds knowledge back to Luna. Changes move through a review gate: a proposed change waits for approval and only ships once an approver accepts it. The pattern that works best is to let Luna draft, route the piece to a domain expert to check the substance, and a manager or editor to give the final approval.

Publish

When the article is approved, push it to your connected CMS, WordPress, Webflow, Shopify, or Sanity, or export it. LunaLift regenerates the page's schema at publish time and maps each field into your platform, so the live page keeps its title, summary, images, author, and structured data.

From a strategy, or on its own

Pages that belong to a plan are set up and authored from an approved strategy; see Content Strategy for how those plans are built. Anything standalone you start yourself with New article. Either way, once a draft exists, you refine and approve it here the same way.